Choosing Social Media marketing tools depends on your requirements.
As there are various tools out there with completely different features.
But one tool which everyone must have is “fake followers auditor”. Since fake followers has become a really big issue in the world of social media, I believe everyone must remain aware and protected from them.
Fake followers auditor tools like FollowerAudit give information about other users if they have fake followers or not and if they have then how many of their followers are fake. Also you get details about fake and inactive followers of your account as well.
It can be useful in so many ways like protecting yourself from spammy users, maintain a great engagement rate, identify brands/influencer with fake followers, connect with people who have authentic followers base, etc.
Hope you find it helpful.