This is an old one that people should know. Basically, it's saying people only buy after a sales pitch goes to them 7 times (something similar to that). Anyway, the ways of incorporating this method are often email and social media.
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The Buying Cycle
- Thread starter Jasonn
- Start date
It's simply the phenomenon that people usually don't buy on the first sales pitch. In other words, there has to be more attempts at a sale. That's why marketers attempt to gain hold of social media accounts, emails, etc. for the sole purpose getting what you call "leads".
Collin1000
New member
Yes, I've heard this quite often. The first time you hear about the new Hamburger at McDonald's, you don't go out and try it. But after you've seen the commercial or heard it talked about or whatever a multiple number of times, that's when it sticks in your brain and you're most likely to try it. Consumers need repeated exposure to sales pitch in order to make a purchase.
The social media is one of the best ways that we can get to market the products and services that we have in the market. One thing also is that it is one of the cheapest way of advertising.
Putting it up on social media and making use of the email list is one thing that can be very easy for one to use to ensure that the products get to the final consumer.
I think I understand what the OP is trying to say. Most of the people do not want t try a new product or service. However, when the marketer and promoters begin to advertise the product aggressively the product begins to attract people. Since the product promoted is ingrained in their mind, they will eventually end up buying it.
