Do you think word of mouth is a good way to get more active visitors on your site? WOM happens when a person joins your site and spreads the word to his friends and other people online.
Some people have called WOM the "Holy Grail of marketing". All the buzz around viral content? That's basically people putting a new name on WOM marketing. It costs nothing and it's the most powerful, trusted, valuable form of marketing anyone can ever hope for. Of course, the problem with WOM is that it's really hard to get, especially on a massive (viral) scale. A lot of it is luck, since you're basically just doing your best and hoping people will recommend you.
Some people have called WOM the "Holy Grail of marketing". All the buzz around viral content? That's basically people putting a new name on WOM marketing. It costs nothing and it's the most powerful, trusted, valuable form of marketing anyone can ever hope for. Of course, the problem with WOM is that it's really hard to get, especially on a massive (viral) scale. A lot of it is luck, since you're basically just doing your best and hoping people will recommend you.