Global athleisure market size was valued at USD 368.10 billion in 2023, which is estimated to grow to USD 408.31 billion in 2024 and reach USD 937.10 billion by 2031, growing at a CAGR of 12.60% from 2024 to 2031.
Market Growth and Dynamics
This growth is driven by several factors, including the rising emphasis on health and wellness, which has led to an increase in physical activities such as yoga, running, and gym workouts. Consumers are seeking apparel that offers both performance and comfort, allowing them to transition seamlessly from exercise to daily activities.
The COVID-19 pandemic has also played a role in accelerating the athleisure trend. With more people working from home, there has been a shift towards more casual and comfortable clothing. Athleisure fits this demand perfectly, offering a blend of professionalism and comfort that suits the home office environment.
Trends Shaping the Market
Several key trends are shaping the athleisure market. One notable trend is the increasing demand for sustainable and eco-friendly products. Consumers are becoming more environmentally conscious, leading brands to adopt sustainable practices and materials in their products. This includes the use of recycled fabrics, organic cotton, and environmentally friendly dyes.
Another significant trend is the blurring of lines between sportswear and fashion. Many fashion brands are incorporating athleisure elements into their collections, creating stylish yet functional clothing that appeals to a broad audience. This fusion has expanded the market, attracting consumers who prioritize both aesthetics and performance in their apparel choices.
Technology integration is also playing a crucial role in the evolution of athleisure. Brands are developing technologically advanced clothing with features such as moisture-wicking fabrics, odor-resistant treatments, and temperature-regulating materials. These innovations enhance the functionality of athleisure apparel, making it more appealing to consumers seeking high-performance clothing.
Unlock Key Growth Opportunities: https://www.kingsresearch.com/athleisure-market-1267
Demand and Consumer Preferences
The demand for athleisure is driven by a combination of comfort, versatility, and style. Consumers appreciate the ability to wear the same outfit for various activities, from working out to running errands or socializing. This versatility not only offers convenience but also provides value for money, as consumers can invest in pieces that serve multiple purposes.
Inclusive sizing has become increasingly important in the athleisure market. Brands are expanding their size ranges to cater to a wider array of body types, promoting body positivity and diversity. This inclusivity resonates with consumers, fostering brand loyalty and expanding the customer base.
The proliferation of e-commerce platforms has also contributed to the growth of the athleisure market. Online shopping offers consumers a vast selection of brands, styles, and price ranges, allowing them to explore and compare options effortlessly. The convenience of online shopping, coupled with the ability to read reviews and access detailed product information, has made it a preferred channel for many consumers.
Key Companies in Athleisure Market:
The athleisure market can be segmented based on product type, gender, distribution channel, and region.
Market Growth and Dynamics
This growth is driven by several factors, including the rising emphasis on health and wellness, which has led to an increase in physical activities such as yoga, running, and gym workouts. Consumers are seeking apparel that offers both performance and comfort, allowing them to transition seamlessly from exercise to daily activities.
The COVID-19 pandemic has also played a role in accelerating the athleisure trend. With more people working from home, there has been a shift towards more casual and comfortable clothing. Athleisure fits this demand perfectly, offering a blend of professionalism and comfort that suits the home office environment.
Trends Shaping the Market
Several key trends are shaping the athleisure market. One notable trend is the increasing demand for sustainable and eco-friendly products. Consumers are becoming more environmentally conscious, leading brands to adopt sustainable practices and materials in their products. This includes the use of recycled fabrics, organic cotton, and environmentally friendly dyes.
Another significant trend is the blurring of lines between sportswear and fashion. Many fashion brands are incorporating athleisure elements into their collections, creating stylish yet functional clothing that appeals to a broad audience. This fusion has expanded the market, attracting consumers who prioritize both aesthetics and performance in their apparel choices.
Technology integration is also playing a crucial role in the evolution of athleisure. Brands are developing technologically advanced clothing with features such as moisture-wicking fabrics, odor-resistant treatments, and temperature-regulating materials. These innovations enhance the functionality of athleisure apparel, making it more appealing to consumers seeking high-performance clothing.
Unlock Key Growth Opportunities: https://www.kingsresearch.com/athleisure-market-1267
Demand and Consumer Preferences
The demand for athleisure is driven by a combination of comfort, versatility, and style. Consumers appreciate the ability to wear the same outfit for various activities, from working out to running errands or socializing. This versatility not only offers convenience but also provides value for money, as consumers can invest in pieces that serve multiple purposes.
Inclusive sizing has become increasingly important in the athleisure market. Brands are expanding their size ranges to cater to a wider array of body types, promoting body positivity and diversity. This inclusivity resonates with consumers, fostering brand loyalty and expanding the customer base.
The proliferation of e-commerce platforms has also contributed to the growth of the athleisure market. Online shopping offers consumers a vast selection of brands, styles, and price ranges, allowing them to explore and compare options effortlessly. The convenience of online shopping, coupled with the ability to read reviews and access detailed product information, has made it a preferred channel for many consumers.
Key Companies in Athleisure Market:
- lululemon athletica
- adidas AG
- Under Armour, Inc.
- HANESBRANDS INC
- Vuori, Inc
- Outerknown, LLC
- Pangaia Group
- PUMA SE
- Nike, Inc
- Zivame
- H & M Hennes & Mauritz AB.
- Modenik Lifestyle Pvt. Ltd. (Enamor)
- Outdoor Voices, Inc
- TEN THOUSAND, INC.
- ASICS Corporation
- In August 2024, Pvolve expanded its partnership with Vuori through a nationwide tour, featuring exclusive Vuori apparel at Pvolve studios. The collaboration includes engaging events and branded products, offering Pvolve members unique access to Vuori’s activewear and promoting active lifestyles.
- In May 2023, PANGAIA extended its plant-based Motion collection with new capsule pieces for men and additional colorways for women. Featuring 99.99% plant-based EVO Nylon, the collection offers seamless, sustainable activewear designed for comfort, stretch, and eco-conscious performance.
- In February 2024, lululemon unveiled its 2024 spring and summer footwear collection, including its first men’s line. It features the Cityverse casual sneaker and Beyondfeel performance running models. Designed for superior comfort and fit, the shoes incorporate extensive research, wear-testing, and biomechanical insights for optimal performance. Available in both men’s and women’s styles, the collection will be sold online and in select stores across North America, Europe, and China.
- In March 2024, Gap Inc. and Ambercycle formed a partnership to integrate textile-to-textile recycled materials in Athleta products. Starting in 2026, Athleta plans to use Ambercycle's cycora regenerated polyester, a high-performance material made from end-of-life textiles, making it the first performance apparel brand to do so.
- In December 2024, PUMA collaborated with Spinnova to develop proof-of-concept products using wood-based SPINNOVA fibre for future collections, focusing on Sportstyle. This partnership aims to secure fibre volumes through Spinnova’s joint venture, Woodspin Oy.
The athleisure market can be segmented based on product type, gender, distribution channel, and region.
- Product Type: Key product categories in the athleisure market include sneakers, joggers, leggings, hoodies, and others. Sneakers held the highest market share in 2022, reflecting their widespread popularity and versatility. Hoodies are expected to experience significant growth during the forecast period, as consumers are drawn to their comfort and style.
- Gender: The female segment accounted for the largest market share in 2022, as women are frequent purchasers and wearers of athleisure apparel. However, the male segment is expected to grow at the highest CAGR during the forecast period, driven by increasing adoption of athleisure styles among men.
- Distribution Channel: Offline channels, including specialty stores, supermarkets, and brand outlets, were the most popular modes of purchase for athleisure in 2022. However, online sales channels are expected to grow significantly in the future due to the ease of purchase and a greater variety of products available.
