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Offline or Online marketing?


When it comes to the marketing strategy that works best for your business, which one do you think works better between offline and online marketing? I believe that the nature of your business determines what's going to work best. But doing the two would be the best.


I don't have a physical shop yet, so I'm only marketing online and it's actually working very well for me so far. Once I have a physical shop where customers can walk in, I will start offline marketing.


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Online marketing is using the internet to spread a message about your brand, product, and services to reach potential customers. It can also be known as digital marketing, internet marketing, or web marketing. Whereas, Offline marketing is using advertising to reach customers when they are offline and not using the internet. For example, when customers are in physical stores, watching TV, or reading a newspaper. It can also be known as traditional marketing.


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It pays better for you to make use of both online marketing and offline marketing for your business product and services because it will mean that your product and service will have more reach so that you will have improved chances of making more sales.


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With the world being a global village today, it is far more better for you to make use of online marketing on social media platforms and internet to promote your product and services because you have access to more people online than you will ever do with your reach when you are marketing offline.