Advertising is the process of processing messages in such a way that it's going to be very persuading and influencing towards swaying people's minds in preferring a particular product and services over other rivals in the market. Now, a well marketer wouldn't just use words alone to try and convince people but he or she would incorporate images or videos which buttress the content message. Remember the saying that a picture is worth more than a thousand words and videos leaves a more lasting impression.
Between images and videos, which is more effective in making an advertisement message more persuasive and influencial? If you are a marketer, would you use one from either of them or both of them?