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What is the difference between local SEO and general SEO?

Local SEO and general SEO differ in their focus and target audience.

Local SEO is focused on improving the visibility and ranking of a business in a specific geographical location. The goal is to make sure that the business appears prominently in local search results, such as when people search for "restaurants near me" or "hair salons in [city]". Local SEO involves optimizing the website content, Google My Business profile, and other online directories to ensure that the business information is accurate and consistent across all platforms.

On the other hand, general SEO is focused on improving the visibility and ranking of a website for broad, non-location specific search terms. The goal is to increase the website's organic traffic and visibility in search engine results pages (SERPs) for keywords related to the business or industry. General SEO involves optimizing the website's content, technical aspects, and backlinks to improve its relevance and authority in the eyes of search engines.

Overall, while both local SEO and general SEO aim to improve a business's online visibility, local SEO is targeted towards a specific geographic location, while general SEO software development Dubai is focused on broader search terms.