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How do Affiliate Programs and lead generation connect?


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As we know, within lead generation through content, affiliates leverage content marketing to promote products and educate potential customers through valuable content such as reviews, tutorials, or blog posts.
How do affiliate programs and lead generation intersect within the digital marketing landscape, and what is the symbiotic relationship between these two concepts in enhancing business growth and revenue? I came across this post where the author discusses lead generation in detail. What do you think about it?