Верификация рекламы: Как предотвратить мошенничество с рекламой с помощью прокси IP

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Ad Verification: How to Prevent Ad Fraud with Proxies IPs​

In the age of the Internet, advertising has become a central tool for brand promotion. Whether it's social media, search engines, or video platforms, advertising is the main way to attract potential customers and increase brand awareness. However, with the diversification of advertising channels, brand safety is facing new challenges. According to TrafficGuardand Statista, ad fraud has become the second largest criminal activity worldwide after drugs.

The economic costs of ad fraud are staggering. For example, the notorious ad fraud network Methbotcauses billions of dollars in losses each year through fake IP addresses and falsified user behavior. They target about 6,000 publishers to automatically view up to 300 million video ads per day, generating $3 million to $5 million in daily revenue. If companies don't take effective measures, ad fraud not only consumes advertising budgets, but also poses a serious threat to brand reputation.

The evolution of advertising fraud and its impact​

Global advertiser giant Procter & Gamble (P&G), for example, despite the huge number of displays and clicks on its ads, the actual conversion rate was much lower than expected, and a large amount of its budget was consumed by invalid clicks and fake traffic. In response, P&G cut its digital ad spending by $140 million and revisited its ad delivery strategy. This action shows that ad fraud has a profound impact on ad effectiveness evaluation and ad strategy development.

While advertisers' budgets are drained by fake clicks and invalid displays, the real target audience does not see the ad content. This not only wastes money, but also distorts the evaluation of advertising effectiveness and affects the subsequent placement strategy. Therefore, advertisers must ensure the authenticity and effectiveness of ad placement through accurate ad verification technology.

Common means of advertising fraud​

Ad Fraud (Advertising Fraud) is usually committed by faking the number of clicks or displays of an online advertisement to defraud advertising revenue. Common fraud tactics include:

1. Cookie Stuffing: Spoofing users to click on advertisements by implanting cookies from third-party advertisers.
2. Click Fraud/Bot Fraud: The use of automated programs (bots) to generate false clicks or traffic.
3. Domain Spoofing: Spoofing the domain name of a high-quality website to trick advertisers into believing that ads are displayed on a trusted site.
4. Ad Stacking (Ad Stacking): Multiple ads are overlaid on the same ad space, where the user only sees the top ad, but the bottom ad is also recorded as displayed.
5. Pixel Stuffing (Pixel Stuffing): shrinking an ad to an invisible pixel size so that the user can't actually see the ad despite the platform recording the display.

Ad verification: the key to solving ad fraud​

Ad Verification (Ad Verification) is a process of detecting whether an advertisement display is real and effective by technical means, helping advertisers to avoid ad fraud. Its main steps include:

1. Deploy validation tags: Embed validation tags or beacons in the ad code to monitor ad display.
2. Data collection and analysis: Validation code analyzes publisher web content, advertisement position and user behavior to evaluate the effect of advertisement display.
3. Report Generation and Feedback: Generate detailed reports based on collected data to help advertisers evaluate the effectiveness of their ads.
4. Integration with demand-side platforms (DSPs): DSPs use validated data to optimize ad delivery strategies, reduce invalid traffic, and improve ad delivery results.

The role of Proxies IPs in ad validation​

Proxy Services play a key role in the ad validation process, especially when responding to countermeasures by ad fraudsters. For example, fraudsters often blacklist the IP address of an ad-verification company, preventing it from accessing a website or using anti-bot measures to interfere with the operation of the verification tool. At this point, Proxies IPsbecome a powerful enabler for ad verification and are able to overcome these countermeasures in the following ways:

1. Simulate real user behavior: Proxies can make ad verification requests appear to come from regular users, helping verification tools collect real data and identify fake traffic.
2. Decentralize traffic sources: Decentralize authentication requests through Proxies IPs to avoid large-scale centralized requests from being detected by fraudsters and to improve the stealth and success rate of authentication.
3. Response to anti-bot measures: Proxies IPs ensure that authentication tools can bypass automated protection mechanisms and complete their tasks by simulating normal user behavior.

How to choose the right Proxies service for ad verification?​

Choosing the right Proxies service is the key to successful ad verification. Here are a few important factors to consider when choosing a Proxies service:

1. Diverse IP types: Residential Proxies are provided by Internet Service Providers (ISPs) with a wide distribution of IP addresses to simulate real user behavior and can effectively avoid detection.
2. Rich IP pool resources: Proxies should provide a large number of decentralized IP addresses covering multiple regions to fully validate the geo-targeting and display effectiveness of ads.
3. Speed and Stability: Choose Proxies with low latency and high stability to ensure a smooth and efficient ad verification process.
4. Privacy and Security: Proxies should have a high degree of anonymity to ensure that they are not detected during the authentication process, while avoiding data leakage and security risks.

How can you use Residential Proxies to solve this problem?​

Ad fraud is a major challenge in today's digital marketing. Tactics such as false clicks and false displays not only waste advertisers' budgets, but also lead to ineffective advertising strategies and affect marketing effectiveness. Residential Proxies, as an effective solution, can simulate the behavior of real users, helping advertisers to ensure the authenticity of ad display and the accuracy of placement. By using Residential Proxies, advertisers are able to verify ad display more flexibly and identify fake traffic sources, ultimately safeguarding the rational use of advertising budget.

PROXY CC is ideal for dealing with ad fraud and other online needs. We do this by providing by providing Residential Proxies services that ensure the highest level of privacy and security in their online activities. Whether it's ad verification , data collection, or any other online task, PROXY CC can help you execute it efficiently and accurately in practice.

By choosing PROXY CC, you get global coverage and first-class service support. Our Proxies can be used not only for ad verification, but also for a variety of scenarios that require a high degree of anonymity. With PROXY CC, you can be assured that your ads are actually reaching your target audience and avoiding wasted budgets due to false clicks. At the same time, we provide efficient data transmission services to meet your needs for big data collection, advertising analysis and market research.

Whether you are an individual user or a corporate client, PROXY CC is committed to providing you with personalized solutions. We are more than just Proxies, we are your support in achieving success in your online endeavors. Our service team is available 24/7 to ensure that your experience is always optimized.

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